I’m Carl Larsson, an Associate Creative Director (Art Director) from Sweden. As an individual, I am an obsessive doer and an incurable optimist,  attributes that have led me through a diverse and multifaceted creative career.

For the past nine years, I have dedicated my focus to the field of advertising. Prior to that, my creative journey spanned various roles, including set designer, antique and design dealer, actor, photographer, visual artist, and director. 

When it comes to advertising, I draw inspiration from humor and innovation. In the realm of photography, my creative inspirations are fueled by realism, intimacy, and the wide-ranging experience of being human.