Women are featured in advertisement 77.5% more than men, making female imagery more vulnerable to defacement.

Derogatory words and images of sexual and physical assault scrawled on walls are as harmful to women as ones delivered face to face. But verbal insults and harassment linger only in our memories, the ones scrawled around our streets, busses, and playgrounds linger to victimize again and again.

So we took defaced ads made to hurt women, and defaced them ourselves to turn them into ads against women abuse. Because if abuse against women happens openly in public, what happens in private?