We turned all of Sweden into a 12th player.

Oddset believes that “The more you know, the more you win”. With the world cup coming up, we didn’t want our initiated customers and fans to waste their knowledge in front of the TV, but instead turn them into a useful 12th player for the national team. We found out that Janne Andersson, the head coach of the Swedish national team, is walking the 12 kilometers to work every morning. To get our customers knowledge put in front of him, we used digital billboards along his way to work and let everyone, in real time, share their football knowledge with Janne on them. Apart from all billboards that we bought, we placed our own digital out of home screens on places that Janne just couldn’t miss.

You could could write to Janne through a microsite.

You could reach out to Janne through a microsite and share your absolutely best advice with him before the games. As he goes on his walks, he could gather all sorts of new insights and ideas, helping him prepare in the best possible way.