Un-matching people
Halebop, a Swedish telecom operator wants people to talk to each other. True talk, discuss and argue, fight and become friends or maybe agree to disagree. The thing is, we often hang out with people who are like us and think like us. Who agrees. That's why we did the un-matcher. A phone service that un-matches people with other people who don't think like them. At all. After answering a few questions, the participants are called up to have a talk.
Complete a quick online test and some tension creating questions and after a while when the service has analysed your answers you get to talk on the phone with your un-match. If the conversation doesn’t flow, just tap the star on your phone, the un-match will recite a new topic for the users to discuss.
To inspire people to go outside their bubble we paird up some famous swedish chatterboxes that we thought would be quite contrasting and let them talk to each other through our phone service. We thought these were such exciting conversations so we released them as pod-casts. 
What better place to advertise than tinder?
We made animated short films based on the best conversations from each pod-cast and used that as the promotional content for the service.